Thursday, March 30, 2017 / by Tom Nickley
Here at The Nickley Group, we do things differently than most agents. Most agents start the listing process with a CMA, or comparative market analysis. In our opinion, this is a very antiquated way to look at a home’s value. All it does is find three to five comparable properties as a suggestion of where you should price your home at.
A CMA doesn’t take into account supply and demand, current market conditions, and what the inventory is in certain price ranges. The most powerful tool we use to measure value is the market absorption rate. It really takes into account how quickly a home will sell so we can leverage it against the market. We show our sellers the range that the home could sell for, then come up with the price of the home collectively.
"We go above and beyond the average agent."
The average agent gets a listing, takes pictures of it with their iPhone, puts the home on the MLS, and prays that someone brings them a buyer. With our market plan tailored to each individual listing, we listen to each client’s needs and plan accordingly. According to our clients, this approach works.
“The Nickley Group was perfect. Everything we needed answers to, someone on the team was always there, came through, and was on top of everything we needed.” - Jeff and Melissa.
Our team has all the tools you need to sell your home quickly and for the most amount of money possible. If you would like to learn more about how our team can help you accomplish your real estate goals, give us a call or send us an email. We would love to hear from you soon.